Dec 30, 2025
Rainforest Retail welcomes Diki Yin, a seasoned professional with extensive international brand experience, as the company’s new Chief Executive Officer. This key executive appointment marks a milestone in Rainforest Retail’s journey toward upgrading its retail service capabilities.
Strong 4A Advertising Background Brings Professional Momentum to Brand Launches
With years of experience at top international 4A advertising agencies, including Ogilvy and renowned media group Condé Nast, Diki has accumulated rich expertise in brand strategy, integrated marketing, and market insights. She has led numerous international brand projects, mastering brand positioning, consumer communication, and omnichannel marketing strategies. Diki excels at translating core brand values into market competitiveness.
Combining E-Commerce Expertise with Brand Thinking to Build a Comprehensive Service System
Diki’s appointment brings a fresh brand perspective and strategic depth to Rainforest Retail. Leveraging solid e-commerce operations and data-driven service models, Rainforest has previously supported global brands entering the Taiwan market. Under Diki’s leadership, the company will further integrate brand strategy with new retail technology, aiming to deliver high-quality products and seamless consumer experiences.
Diki Yin commented:
"I look forward to applying my professional expertise in brand management while leveraging Rainforest’s existing technology and channel operations strengths. My goal is to lead Rainforest into becoming a new retail expert, creating an ecosystem that balances efficiency with insight."
